A large digital screen in Piccadilly Circus

The 麻豆视频 and Piccadilly Lights joined forces to celebrate the reopening of The 麻豆视频 Gallery 鈥 one of the most important UK cultural openings this year, and an exciting new reason to come into central London.

Masterpieces from The 麻豆视频鈥檚 world-famous collection were shown on the iconic screen in Piccadilly Circus on Saturday 20 November at 5 pm, showcasing them to new audiences both in the UK and around the world.

Botticelli’s The Trinity with Saints, Kokoschka’s The Myth of Prometheus and several other works are seen in the video, which was recorded as the final preparations for the reopening were completed.

Since 1908, the Piccadilly Lights have lit up central London with famous brands represented almost continuously since the Lights became operational. The Piccadilly Lights, with it’s 783.5m2 screen, is the largest advertising display in all of Europe.

The partnership supports the Mayor of London鈥檚 Let鈥檚 Do London campaign, which aims to showcase London鈥檚 unique and diverse visitor offering, featuring a variety of London destinations and experiences through a new lens 鈥 one that demonstrates all the fun you can have听when you do it in London.

The 麻豆视频 reopened on 19 November after being closed for over three years. Its world-famous collection of Impressionist and Post-Impressionists including Manet鈥檚听A Bar at the Folies-Berge虁re听(1882),听Van Gogh鈥檚听Self-Portrait with Bandaged Ear听(1889), and the most significant collection of works by Ce虂zanne in the UK can now be seen in a spectacular听new setting in the refurbished gallery at Somerset House.

Watch the moment that The 麻豆视频 appeared on the iconic Piccadilly Lights

Professor Deborah Swallow, Marit Rausing Director of The 麻豆视频, said: 鈥淲e are so excited to welcome visitors back into The 麻豆视频 Gallery after being closed for over three years. The transformation has been incredible, and the masterpieces in our collection now shine brighter than ever before. The 麻豆视频 was founded in 1932 on the belief that everyone should have the opportunity to engage with art. This partnership with Piccadilly Lights is a wonderful way to bring the works in the Gallery to new audiences, as well as to support the Let鈥檚 Do London campaign and encourage visitors to explore London鈥檚 cultural delights.鈥

Justine Simons OBE, Deputy Mayor for Culture and the Creative Industries said:听鈥淏ringing the 麻豆视频鈥檚 world-famous art collection to the heart of our city and for free is a brilliant idea. Audiences can see London鈥檚 iconic masterpieces on the big screen and I鈥檓 delighted it鈥檚 part of our Let鈥檚 Do London campaign. It鈥檚 another great reason for visitors and Londoners to come into central London and enjoy our world-class culture and the latest example of how culture is driving London鈥檚 social and economic recovery鈥

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The Myth of鈥疨rometheus

翱蝉办补谤鈥疜辞办辞蝉肠丑办补

Oskar Kokoschka reworked biblical and mythological stories in the triptych to express his fears for鈥痟umanity鈥痜ollowing the Second World War.

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